The Alter Ego Starter Kit

Step into your most dominant self. Build the identity your performance demands.

Grab your free copy!

This Alter Ego Starter Kit gives you the exact blueprint elite performers use to silence fear, activate focus, and show up with confidence—on demand.

What’s Inside

A 6-step framework and activation cards to help you design and deploy your high-performance identity in the moments that matter most.

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A black and white photo of a long conference table with chairs, positioned to the left of the text. The text provides instructions on deploying an alter ego, emphasizing testing in real-world scenarios, with a section titled 'Step 6: Deploy it in the Field' and a key takeaway about reflecting on the experience.
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What You’ll Walk Away With

Inside The Alter Ego Starter Kit, you’ll get:

  • A fully customized alter ego designed for your exact mental battles

  • A ritual to instantly activate your elite identity

  • A new level of confidence, aggression, or composure—when you need it most

  • A weapon for game day, deal day, or any moment under pressure

About the Author

Scott Schwertly is an Identity Architect for business leaders.

For over 20 years, he’s trained executives, pro athletes, and entrepreneurs to lead with clarity, resilience, and presence under pressure. Backed by a master’s in sport psychology and two published business books, Scott helps high-achievers master focus, control, and belief—by reshaping how they think, act, and show up when it matters most.

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Black and white photo of a person lifting a barbell with weights, wearing athletic shoes, on a textured gym floor with red text overlay reading 'ALTER EGO STARTER KIT' and a website URL at the bottom.