Forge Your Alter Ego.

Lead Without Limits.

1:1 coaching to help you build a high-performance persona, rewire your identity, and lead with confidence, clarity, and control when it matters most.

“The most dangerous leader isn’t the one with the loudest voice—it’s the one who’s already become who the moment requires.”

— Scott Schwertly

Man smiling while working on a laptop, writing in a notebook, wearing glasses, in a red-tinted room.

What You Get

The world doesn’t need more advice—it needs leaders who can shift identities on demand and show up with unshakable clarity and conviction. My 1:1 coaching is for those who refuse to drift—those ready to step into a forged alter ego built for high-stakes moments. If you’re done with surface-level fixes and ready to reconstruct who you are at the core, this is the work. Together, we will:

  • Craft your performance persona—an alter ego grounded in purpose, precision, and presence

  • Build a daily system that fuels mental discipline and keeps your identity aligned with your mission

  • Overcome mental plateaus using proven psychological frameworks drawn from elite sport and leadership

  • Strengthen your internal leadership so you lead by presence, not pressure

  • Develop accountability structures that sharpen consistency, grit, and long-term transformation

This isn’t motivational hype. It’s identity architecture for serious professionals who are done playing small.

This coaching is for you if:

  • You’re an entrepreneur, executive, or high-performer operating in high-pressure environments

  • You’re done letting insecurity or imposter syndrome sabotage your performance

  • You’re ready to lead from the inside out—with courage, control, and a clear sense of self

  • You’re willing to be challenged, stretched, and held to a higher standard—because that’s what growth demands

Choose your plan

Identity Reset

$495

A 90-minute strategy session to jumpstart your transformation.

Ideal for high-performers who need clarity fast. We’ll identify limiting identity patterns, map your alter ego blueprint, and build a custom plan to help you show up stronger in high-stakes environments.

Primal Score Assessment

90-Minute 1:1 Session

Alter Ego Blueprint Worksheet

Personalized Ritual & Activation Strategy

Popular

The Rebuild

$1,800

A 4-week intensive to design and deploy your high-performance alter ego.

We’ll go deep into identity architecture—creating your alter ego, selecting an artifact, establishing mental anchors, and building a system for showing up with presence, power, and poise.

Primal Score Assessment

(4) Weekly 1:1 Coaching Calls

Full Alter Ego Creation Framework

Ritual Design + Artifact Integration

Accountability Check-Ins & Progress Reviews

Identity Mastery

$4,800

A 12-week transformation experience for leaders who want long-term change.

This is the full system: mindset conditioning, identity rewiring, performance routines, and elite accountability. We’ll build your alter ego—and then hardwire it into how you lead, speak, and make decisions.

Primal Score Assessment

(12) Weekly 1:1 Coaching Calls

Alter Ego + Identity Mastery Curriculum

Ongoing Text/Email Access

Customized Mindset Rituals + Habits

Strategic Integration Into Real-World Leadership Challenges

Priority scheduling and access

Need Help Choosing?

Not sure which service is right for you? Let’s talk. I’ll help you figure out the best place to start.