Tools, tactics, and mindsets to help you forge the persona your mission demands.
Alter Ego Arsenal

The Closer: How to Build an Alter Ego That Sells Without Flinching
Your everyday self isn’t built to close. Learn how to create a persona that sells with clarity, control, and confidence when the stakes are high.

Sell Like a Shark: Using Alter Egos to Crush Sales Calls and Pitches
Entrepreneurs who crush sales don’t rely on their default self—they use an alter ego designed for persuasion and closing. Learn how to build yours.