Tools, tactics, and mindsets to help you forge the persona your mission demands.
Alter Ego Arsenal
The Anti-Overthinker: Build a Persona That Makes Fast, Bold Decisions
Overthinking is identity failure. Learn how to create and activate a bold alter ego that defaults to action—not hesitation.
How Great Coaches Use Alter Egos to Manage Ego, Energy, and Execution
The best coaches don’t just lead—they morph. Discover the six alter egos used by elite leaders to meet the moment with power and presence.
The Silence Switch: How to Use an Alter Ego to Master Poise in Tense Meetings
Silence is a weapon in leadership—if you know how to wield it. Learn how to create a persona that doesn’t flinch when the room heats up.
The Closer: How to Build an Alter Ego That Sells Without Flinching
Your everyday self isn’t built to close. Learn how to create a persona that sells with clarity, control, and confidence when the stakes are high.
Own the Stage: How to Use an Alter Ego to Dominate Public Speaking
You don’t need to be yourself on stage. You need to become the version of you built to speak with power. Discover how to create and deploy an alter ego that wins the room.
Why Being Yourself Is a Lie
The advice to “just be yourself” doesn’t hold up under pressure. Discover why it’s a lie—and what to do instead when the stakes are high.
Why Your Alter Ego Needs an Enemy or Adversary
Batman needs the Joker. Your alter ego needs a villain too. Learn why naming your adversary is the key to building a powerful, high-performance identity.
The Conflict Switch: How to Deploy Your Alter Ego When the Heat Turns Up
When conflict hits, your default identity folds. Learn how to build and activate an alter ego that thrives in heat and owns the room when the pressure’s on.
Built to Transform: Why Alter Egos Are Everywhere (And What That Means for You)
From superheroes to CEOs, the most iconic figures use alter egos to step into power. Discover why transformation is embedded in our culture—and how to craft your own.
What an Alter Ego Can Teach Us About Ourselves
Creating a persona doesn’t make you fake—it shows you what’s possible. Learn how an alter ego can unlock your potential and reveal your truest self.
The Washington Blueprint: How to Build an Alter Ego of Stoic Power and Lead with Unshakable Command
You don’t need more charisma. You need more command. Discover how George Washington’s alter ego can help you lead with quiet power when the stakes are highest.
The Goggins Gear-Up: Forge an Identity That Laughs at Pain and Thrives in the Suck
Most entrepreneurs break under pressure. David Goggins didn’t. Discover how to forge a pain-proof alter ego that turns adversity into your greatest weapon.
The Alter Ego Advantage for Entrepreneurs: Why Building One Is Non-Negotiable
Entrepreneurship demands identity shifts. Learn how an alter ego can help you pitch, lead, and scale with more focus, boldness, and resilience.
Own the Mic Like Muhammad Ali: Stop Hiding and Start Performing
Most entrepreneurs hide behind humility on stage. Muhammad Ali never did. Discover how to own the mic with the same swagger, certainty, and boldness that made Ali the GOAT.
The Jocko Switch: How Entrepreneurs Can Use an Alter Ego of Extreme Ownership to Dominate Pressure
Entrepreneurs who win under pressure don’t show up as themselves—they step into an alter ego like Jocko’s Commander. Learn how to build yours and own the room when it matters.
Scaling Your Identity: Why Alter Egos Help Entrepreneurs Navigate Growth
Entrepreneurs who scale successfully don’t cling to their startup self. Learn how an alter ego can help you step into the leader your company—and your team—needs at the next level.
Why Every Entrepreneur Needs an Alter Ego
Entrepreneurship isn’t polite. It’s war. Learn how to create an alter ego that shields you from fear and turns you into the boldest version of yourself in the moments that matter most.
Sell Like a Shark: Using Alter Egos to Crush Sales Calls and Pitches
Entrepreneurs who crush sales don’t rely on their default self—they use an alter ego designed for persuasion and closing. Learn how to build yours.
Pitch Like a Pro: Using Alter Egos to Win Over Investors and Stakeholders
Pitch rooms aren’t won by the smartest person—they’re won by the most certain. Learn how to build an alter ego that dominates the room and wins the deal.
The Entrepreneur’s Alter Ego: Your Armor for the Battle of Business
Every entrepreneur needs a suit of armor. Learn how an alter ego can help you show up stronger, protect your energy, and lead with clarity through the storms of business.